Rhymes vs Persona

Hip Hop music has always been about the lyrics before anything else, well let me not say always, because there has been a number of times where the persona of an artist holds more weight than the rhymes they deliver, for example Khuli Chana is more likely to write a song that is more lyrically inclined than a Stilo Magolide, but that’s just my opinion.

Musicians have come across the crossroads of being an artist first or a celebrity, either way it’s a tough decision to make, because the audience responds differently to each of these, they admire the creativity and lyrical finesse of the artist and are fascinated by the boldness, charisma and fashion sense of the celebrity, record labels are aware of this and they try to create hybrids where the artist needs to be sociable and still write wholesome music or come across as socially interesting through their music.

In this powerful information age anyone can become anything, and with the backing of social media and the right personality, you can attain followers and cultivate a musical path for yourself, and the great thing is, you don’t even need to know how to write music, record labels feed on this and some will even go as far as stripping their celebrities down (sex sells) to compensate for the lack in lyrical ability, “they will not be mentioned in this article but will be exposed in future article”, to sum this up, its tricky being an artist in the information age because most listeners are being fed celebrity culture when all they want is music.

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